Bulova Women’s 98M118 Gold-Tone Stainless Steel Watch with Purple Rubber Band

In 1875, a young Czech immigrant named Joseph Bulova set up shop in New York City, and a legendary American watch brand was once born. Bulova was once trained as a jeweler, and his expertise carried over into his watchmaking career, which started around 1911 with boudoir clocks and pocket watches, and soon evolved to include what was once then probably the most up to date and most fashionable technological innovations: the wristwatch.

Bulova introduced its first line of wristwatches in 1919. The company grew and prospered, and soon early radio and tv ads were declaring, “The usa runs on Bulova time.” In the 1950s, continuing its legacy of innovation, Bulova introduced Accutron, the first electronic watch, and the first breakthrough in timekeeping technology in over 300 years. The Accutron timing mechanism was once later adapted to be used by NASA computers and a Bulova timer was once even placed on the moon to keep an eye on transmissions of data. Bulova timepieces have kept official time aboard Air Force One and have also served as official timepieces for U.S. Olympic teams.

Today, Bulova maintains its tradition of excellence in technology and design, offering a diverse selection of beautiful precision timepieces for each and every occasion.

From the Marine Star Collection. Chronograph in stainless steel with rose-gold finish, lavender silicone bezel accents, patterned lavender dial, luminous hands and markers, calendar, small sweep, screw-back case, lavender silicone wave-pattern strap, and water resistance to 100 meters.