Armitron Sport Women’s Quartz Sport Watch with Plastic Strap, Pink, 12 (Model: 25/6418RGP)

The story of Armitron is considered one of character and uncompromising spirit, and begins with a man and a promise. Against the impossible horrors of Auschwitz, a young Eugen Gluck made an oath: “I’m going to live on this. And I’m going to show you how human beings are meant to treat every other.” And he did. He survived the Holocaust. Finding refuge in NYC, Mr. Gluck and his wife Jean (that’s right — Eugen and Jean — it was once love to start with sight!) got down to embody the American dream: First with a bakery, and then with a watch business. That business became “The united states’s Watch”, an industry leader that embraced technology and forward-thinking design to carve out a foothold within the American zeitgeist.